An SEO can be able to bring traffic to the website and make the website listed in the Top ranking of the Search Engines. More or less that will be the major goal of an SEO Analyst.

The major techniques that followed by an SEO Analyst are follows:

• Keyword Optimization
• Page Title and other meta Tags
• Content Optimization
• Link Building (Article Submissions, Directory Submissions, etc…)
• Alternate Text for all images and links
• Navigation Structure

The above techniques will make sure that the site is more search engine friendly and also bring traffic to the website. There is some other optimization techniques should be followed to make the visitor, a customer.

Product Description:

Have a unique product description in the website and provide them as much information as can about the product. Good Description is vital to your success. Your content draws their attention and gets them to buy. Be clear in everything you write. Do not leave the visitor guessing or they will simply walk away. Do not be subtle or secretive. Visitors like to know what you are selling. They want information, so give it to them with your content. Readability also plays a vital role in making visitor to a customer. The time invested in generating your own content will have benefits in terms of brand building and customer retention.

Shopping Cart:

Features like add to cart and other shopping features help in getting sales. But it is very important that these features are easy for customers to navigate.

Navigation Structure:
Make your website easy to navigate and easy to understand. Do not use confusing set ups and a lot of technical jargon that will only confuse visitors. Too many clicks in the way will make people opt out of the buying decision.

Product photography:

Make sure that you show your product. Have pictures that really give a detailed look at your product. People are not going to buy something they do not get a chance to see. No photo could mean no sale and poor photos that require customers to make assumptions will have a negative impact on sales. So make sure you’ve got good quality images that your customers can enlarge.

Use targeted headlines
your headline is the one thing that holds the most power on your website. It must be strong or visitors will be quick to leave.

Avoid distractions
A visitor will quickly leave if nothing on your website grabs their attention. Remove any flashy banner ad or a flashing links on the product of the website. Any distraction will make the visitors leave the website and you never get the chance to sell.

Ask for the sale
It may seem like a given, but it doesn’t hurt to remind you that you have to ask for the sale. People respond much better when you simply ask them to buy your product.

Check out top sites
Look at what others are doing to keep visitors on their websites. Take a few tricks you learn and incorporate them into your website.

Make use of tools
Use some of the many website optimization tools out there on the market. These tools make using your website easy and help to enhance the whole experience for your visitors.

Make your website interesting
A boring website will drive people away faster than they can click their mouse. You want your website to be a place people want to be. Give them reasons to explore and stay on your website.

Highlight what you are selling
Put your products in the best light possible. Down play anything negative and back up positive things with facts and figures. Give them proof that your product is good.

Have sales and offers
The idea of saving money makes me want to look around. You should have regular sales and offers that people will not want to pass up. Make sure that you display sales and offers prominently so visitors see them right away.

Use email lists
Emails are a great way to bring people to your website. You want to send out offers and information that will make them want to look your website.

Be competitive
Make sure you know what is going on with your competition. You want your prices to be competitive with theirs and you do to want them to be drawing in your customers. If you suddenly see a change in your traffic flow then you know to go check out what your competition is doing because it is likely they are drawing them in somehow.

Google’s AdWords division is based in Ann Arbor, Michigan, the company’s third-largest facility behind its Mountain View, California, headquarters and New York City office.

Pay-Per-Click advertisements (PPC)

In this method, Advertisers specify the word that should have their Ads and the maximum amount they are willing to pay per click for that particular word. These Ads will be displayed when user searches Google search engine on google.com or the relevant local/national Google server for example googloe.co.in, the ads for the relevant words will be shown on the right hand side of the screen as “Sponsored Links”. Sometimes this Sponsored Links will also be shown above the main search results.

The major criterion in this Google Adwords is selecting the appropriate word that matches your advertising. The ordering of the paid listings depends on other advertisers’ bids (PPC) and the “quality score” of all ads shown for a given keyword search. The quality score is calculated by historical click-through rates and the relevance of an advertiser’s ad text and keywords as determined by Google.

The auction mechanism that determines the order of the ads has been called a “generalized second price” auction. Here in which, advertiser should pay for each and every click done by the user.

Site Targeted Advertisements

Google also introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per impression (CPM) basis for placement. Advertisers can also enter domains directly. Google will provide a list of related sites that you can select along with your entered site.

Site targeting campaigns are mainly designed for branding purposes, as the ROI will almost always be considerably lower than a traditional content-targeted campaign. Your ad will take up the entire ad block (as opposed to being 1 of 4 ads in a traditional AdSense ad unit), which will make it more prominent but cost quite a bit more.

There are various techniques available in off-page optimization. Here are the few techniques and it uses.

One Way Linking or Inbound Linking:

One way linking or inbound linking is the most common off-page optimization techniques followed by all the SEO’s. It’s easy and the simplest way to drive traffic for your website. The specific art of inbound linking has changed however. In the past, web sites simply amassed as many inbound links as possible from any page. As a web site owner, you may have received various spam email asking if you could link or reciprocate a link to another webpage. Due to the abuse of reciprocal linking for ranking purposes, the art of inbound linking has changed. For example, links from another page to your website should now meet the following criteria:

For optimum web site optimization, the inbound link should come from a page that is related to the content on the page it links to. The anchor text used for the inbound link should consist of one or more keywords you have chosen for the page it links to. The Page Rank (Google’s ranking system) of the page linking to you also carries weight – an inbound link from a PR7 page is approximately 10 times better than an inbound link from a page with a PR6. Page Rank can be loosely compared to the Richter scale in terms of incremental weight. Page Rank is extremely important in Off Page Optimization and indeed all facets of web site optimization.

Click Density

Click density is another Off Page Optimization factor that can increase your ranking. First designed by the DirectHit engine, this weight is calculated by monitoring what links are actually followed in search engine results. Having a better, more concise and professional HTML Meta Tag description can help your Click Density as this summary information is displayed in most search engine results. Another way to accumulate Click Density is to use the technique of article submission which is another example of web site optimization.

Article Submission

Article submission is an Off Page Optimization technique where articles consisting of content related to your page are posted into other article submission pages. It is also called as an effective off-page optimization technique. If these pages have high PageRank, you can automatically create yourself an inbound link (One Way Link Building) from a page with a high PR. While submitting an article, you can create your own links back to your page by using the methodology explained in the Inbound Links paragraph above, increasing search engine rankings. Make sure the article is relevant not only to your page, but to the section of the article site that you are submitting to. Some article submission sites are free (as more content helps their page build PageRank), and some which have a high PageRank actually ask a fee for article submission. This is due to the growing popularity of web site optimization and SEO.

Directory Submission

Like article submissions, directory submissions have become an important web site optimization technique. It’s submitting your page with a brief summary to various directories. You should place the link in the proper category, that is the category which is most closely related to the content on the page to which you are linking to and if you use proper anchor text then you can increase your search engine ranking. This Off Page Optimization technique has grown rapidly in the past few years and as a result may hold less weight as time passes and algorithms change. For the time being, it is a method worth implementing. Some directories that have incredible PageRank charge a fee for listing your site or incur a ridiculously long submission approval time. DMOZ, for example, can take up to a year to facilitate your submission request but carries an exceptional amount of weight. The art of directory submission is just that – an art. It takes experience and testing to know what the best directories are and which ones are worth paying for.

Forum Submissions

Forum Submissions is also an effective off-page technique. An Internet Forums is an online discussion site where you can write postings that are related to your website. These forums will often allow you to leave a link to your site in every post. The ones that are open to public viewing for visitors are also frequently crawled by search engines. If you set up your link correctly, you’ll then have topical links back to your own forum. Even if the search engine spiders can’t see these links at forums that can be viewed by registered users only, you will also find that once you become a part of the community, other members will click your link out of curiosity or because they’re looking for something specific that you may have at your site.

The focus here, at all times, is to help other members, not just to promote your product. Your link is in your signature, so unless someone asks you a specific question, you get far better results from being helpful than you do by posting forum spam that gets deleted anyway.

It is really better to perform SEO while designing the website rather than doing after the development. This will make your website error free and as well as search engine friendly at the time you release the website and it starts performing well in the search engines. Optimizing the website at the designing phase will make sure that your website performs well in Search Engine at cost effective manner. There are few most important factors to consider while doing on-page optimization of a website and are listed below.

• Keyword Research and Analysis: Keyword research is the most important step in any SEO campaign and ranking of a website depends a lot on your keyword research. Identifying the exact keywords for your website is most important to make your website search engine friendly. It has good impact on the search engine listings of your website. There are lots of online tools available for the good keyword suggestions, from which we have select the relevant keywords for your website. Make sure that you maintain the Keyword Density for your website in order to avoid keyword stuffing which is an unethical way of doing SEO and SE’s will treat it as keyword spamming.
• Unique Title Tags: Optimizing the title tags plays a vital role in search engine listings. Incorporate your main keywords or key phrases into your title tag, and keep them at the very front of the sentence. Title tag should also be user friendly in order to make them satisfy.
• Description Tag: Description tag is one where you will summarize the content of the particular web page. This description tag will be displayed in the Google search results. Hence we need to incorporate the entire primary and the secondary keywords in the description tag. Every user will decide to go to your website only reading the short description displayed on the search results. Hence the description should satisfy both the search engine and user.
• Page Content: “Content is king to search engines and users” in any website. Content of the website should be search engine friendly i.e. incorporating the keywords in the content with the good keyword density. Keyword Density can be calculated by number of keywords infused by total number of words in the content. Maintaining the exact Keyword density is important in Search Engine point of view (it can be about 8%). Once you try to give more keywords it will be called as Keyword Stuffing and Search engine will consider your website as spam and will not crawl any longer.
• 
  Sitemap: Sitemaps are very useful for website visitors a well as search engines. Sitemaps should be developed in both HTML and XML formats. Html sitemap on website helps its visitors to directly access any page of a website by going through sitemap of that website. It will also help the search engine to crawl all the pages in the website.
• HTML and CSS Validation: Make your website error free by validating for HTML and CSS. There should not be any broken links in the website. This will help both the user and the search engine up to big extend. The user will be frustrated if sees any boken links on the website.
• Internal Links: Providing the internal links to the main keywords in the content will help the search engine to crawl those particular keywords effectively. Search engine will look for all the links in the particular webpage, if we have given internal links for the keywords it will crawl that particular link with the keyword.
• Alternate Text: When search engine crawls any website it will also try to crawl the images present in it. The images can either be the logo or the product images, placing the alternate text for the images will make search engine crawls the images present in the website. The alternate text should be any keywords appropriate to that particular image. And providing the link for images will also have good effect in search engines.
• Anchor Text: Anchor text is the clickable text that when you click on that it points to a particular web page and anchor text of a web page plays an important role in getting higher rank on major search engines.

These are the basic steps to be followed in On-page Optimization. These steps will surely make your website perform better in the Search Engines.

On-Page optimization is an important factor to be followed in making the website Search Engine Friendly and User Friendly. It is all about optimizing the on-page factors of a website. On-page Optimization plays a vital role in success of a website in search engine listings.

It is really better to perform SEO while designing the website rather than doing after the development. This will make your website error free and as well as search engine friendly at the time you release the website and it starts performing well in the search engines. Optimizing the website at the designing phase will make sure that your website performs well in Search Engine at cost effective manner. There are few most important factors to consider while doing on-page optimization of a website and are listed below.

• Keyword Research and Analysis: Keyword research is the most important step in any SEO campaign and ranking of a website depends a lot on your keyword research. Identifying the exact keywords for your website is most important to make your website search engine friendly. It has good impact on the search engine listings of your website. There are lots of online tools available for the good keyword suggestions, from which we have select the relevant keywords for your website. Make sure that you maintain the Keyword Density for your website in order to avoid keyword stuffing which is an unethical way of doing SEO and SE’s will treat it as keyword spamming.
• Unique Title Tags: Optimizing the title tags plays a vital role in search engine listings. Incorporate your main keywords or key phrases into your title tag, and keep them at the very front of the sentence. Title tag should also be user friendly in order to make them satisfy.
• Description Tag: Description tag is one where you will summarize the content of the particular web page. This description tag will be displayed in the Google search results. Hence we need to incorporate the entire primary and the secondary keywords in the description tag. Every user will decide to go to your website only reading the short description displayed on the search results. Hence the description should satisfy both the search engine and user.
• Page Content: “Content is king to search engines and users” in any website. Content of the website should be search engine friendly i.e. incorporating the keywords in the content with the good keyword density. Keyword Density can be calculated by number of keywords infused by total number of words in the content. Maintaining the exact Keyword density is important in Search Engine point of view (it can be about 8%). Once you try to give more keywords it will be called as Keyword Stuffing and Search engine will consider your website as spam and will not crawl any longer.
• 
  Sitemap: Sitemaps are very useful for website visitors a well as search engines. Sitemaps should be developed in both HTML and XML formats. Html sitemap on website helps its visitors to directly access any page of a website by going through sitemap of that website. It will also help the search engine to crawl all the pages in the website.
• HTML and CSS Validation: Make your website error free by validating for HTML and CSS. There should not be any broken links in the website. This will help both the user and the search engine up to big extend. The user will be frustrated if sees any boken links on the website.
• Internal Links: Providing the internal links to the main keywords in the content will help the search engine to crawl those particular keywords effectively. Search engine will look for all the links in the particular webpage, if we have given internal links for the keywords it will crawl that particular link with the keyword.
• Alternate Text: When search engine crawls any website it will also try to crawl the images present in it. The images can either be the logo or the product images, placing the alternate text for the images will make search engine crawls the images present in the website. The alternate text should be any keywords appropriate to that particular image. And providing the link for images will also have good effect in search engines.
• Anchor Text: Anchor text is the clickable text that when you click on that it points to a particular web page and anchor text of a web page plays an important role in getting higher rank on major search engines.

These are the basic steps to be followed in On-page Optimization. These steps will surely make your website perform better in the Search Engines.

AJAX stands for “Asynchronous JavaScript and XML”. This is a group of interrelated web development techniques which is used for creating interactive web applications.

With the help of AJAX language API it is possible to create Multi linguality site, i.e. the same textual content is available to users in different language versions. This technique is been now followed by all major search engines. (Google Translate, Windows Live Translator and Yahoo! Babelfish).

Google AJAX Language API enables you to translate and detect the language of blocks of text within a webpage. In addition, you can enable transliteration on any text field or text area in your web page. This is new concept released by Google.

What is transliteration?????

There is lot of difference between Translation and Transliteration. Translation involves change in change in language without changing in the meaning.

Transliteration is the process of phonetically converting a word written in one script into another. This technology is launched by Google India labs a year ago and integrated into Google properties, such as orkut scraps, Blogger and search.

This Transliteration API code is been released by Google and this script could help you integrating transliteration in your websites but also allows users visiting your site to type in Indic languages. At present it is now available 26 languages.

Page Rank is essentially a score out of ten as to the “value” of your site in comparison to other websites on the Internet. It is based on two primary factors; the number of links you have pointing to your website and the value of the links pointing to your website. The value is based

Page Rank Updates

 on the Page Rank of the page linking to your website and also the relevancy of the page linking to your website.

Contrary to popular belief, the word “page” in Page Rank has nothing to do with web pages. It’s from the name of one of PR’s inventors, Larry Page.

Page rank algorithm was based on votes. For example, a link from site X to site Y is counted as a vote from site X for site Y. The site which has the more votes means have more back links will be considered more important and will get a higher “page rank”. One interesting fact is that Google assess the importance of a site through the sites from where it is getting back links. No doubt every back link is considered as a vote but different votes have different values. That means if your site get a back link from a site which has a good page rank and healthy back links that will ultimately affect the ranking of your site in next PR update. Hence, it does not meant that more and more back links is not the only way of optimizing your site for high search engine ranking. If you want to see your site with good page rank after every PR Updates then don’t go for back links, instead tr to go for the quality back links.

Google is currently updating the Page Rank they are displaying in their toolbar. Each update causes a stir among the SEO community and webmasters trying to get their websites to the top of the Google Rankings.

What’s New?

The most current Page Rank update will undoubtedly cause a larger stir than usual in that many sites have shown drops in their visible Page Rank while at the same time showing significant increases in their back links. This fact reveals that one of three things has occurred in this latest update:

1. Google has raised the bar on Page Rank, making it more difficult to attain a high level, or

2. The way they are displaying their back links has changed, or

3. The way they calculate the value of an incoming link has changed.

Any of these are possible and has been noted in the past as something they are willing to do. Additionally, it is possible for all to occur at the same time.

Google Raising the Bar to Lower Yours

In the past few Page Rank updates it has become quite apparent that Google is continuously raising the bar on Page Rank. In their defense, with all of the reciprocal link building, link renting, etc. going on this was a natural reaction to the growing number high Page Rank sites that attained those ranks simply by building or buying hundreds and thousands of links.

There is no doubt that this is a factor in the changes in this current update. If your site has maintained its Page Rank, and the Page Ranks of your second-level pages then you have done well in holding steady and if your competitors have not been as diligent their positions will slip.

Back links displayed on Google is much more less than the back links displayed on Yahoo! Google is showing less links than before which negates the possibility that a website’s Page Rank is dropping due to a decrease in links but being hidden by an increased number being displayed.

In short, while which back links Google chooses to display has certainly changed over time it does not appear to be a major factor in this update. If you see an increase in your sites back link counts during this update you undoubtedly have an increased number of links.

The Value of Links

Separate from the number of links you have is their value. This appears to be an area of significant change in this update. Areas that appear to have reduced value in regards to affecting Page Rank are:

1. Multiple links from the same site or run-of-site links

Intelligent and relevant reciprocal links do not seem to have been penalized, probably due to the increased relevancy factor. If you reduce the value of irrelevant links and raise the value of relevant ones then there is no need to penalize reciprocal links as, done incorrectly, they will penalize themselves.

2. Links with text around them that indicate they are purchased such as “Partners”, “Advertising”, etc.

Google has and is actively trying to reduce the value of paid links. This appears to have been moderately successful where there is clear indication that the link is paid for.

3. Links from sites that hold little relevancy (this factor is based on educated speculation)

The relevancy factor appears to have become more important. Links from sites with content related to yours is showing positive results while sites with larger numbers of less relevant links are showing drops in Page Rank.

What Does This Mean?

For those of you who have been proactive in your link building, and focused on relevant sites using the Google Directory, searches or a tool like PR Prowler it means, “stay the course”. Those of you who have been building or buying links based only on PageRank with little concern for its location, or how it is presented – you will need to adjust your link building efforts accordingly.

With On-Demand Indexing:

• Site owners get an “Index Now” button to quickly and easily update their site search results with new and updated content.
• New pages are searchable within hours – taking no longer than a day to appear within site search results.

“On-Demand Indexing was essential for our recent launch of products, from the biggest software release in the company’s history,” said Tanya Wendling, senior director for Learning Resources. “Google Site Search made it easy to implement search across our product line and online sites, and we are now able to index thousands of new pages and make them available to millions of users worldwide within hours.”

Google Site Search, our cloud-based search solution for business, helps thousands of organizations harness the power of Google.com, and fully customize search to suit their website. Along with the greater control of On-Demand Indexing, site owners get the same ease of use and fast results of Google Site Search, including:

• Set up that takes minutes and results returned in less than a second
• The ability to promote new or certain types of pages at the top of results
• Full customization controls over the look and feel of search
• A range of options for phone and email support

If the internet is the Wild West, then search engines are the gunslingers—they decide what sites will be visited or not. If the search engines don’t like your site, you just won’t get found. Hence, to make your website perform better in search engine’s you should follow some good and ethical way of SEO.

If you look at the market share of the search engines, Google is by far the most dominant. The market share breakout for Jan, 2008 is as follows:

1. Google 68.6%

2. Yahoo 16.7%

3. Live Search (MSN) 8.7%

4. Ask 3.7%

5. AOL 1.7%

In fact, these five search engines account for 99% of the market.

A spider is the name of the software robots that crawl around the web looking for and evaluating websites. Google has two main spiders. Googelbot is the spider that records the location of the websites and the content that is found. The second spider is Freshbot which looks for updates to websites. Generally, Google spiders will visit the average site twice a month.

Hence updating the content in the website is more important factor to make your website perform better in Search Engines and that’s where blog plays a vital role. Blog is a place in which people used to update the content on daily basis. Every time search engine crawls the blog it finds more updated content and gives more weight to the same.

The reason that this is relevant is that 80% of Google users prefer organic results for a search rather than using a directory or direct entry of the URL or other means. So, the question becomes, how do you maximize your Google ranking?

Here are a few things that you can do:

- Page Tags: Every page needs to be named with the appropriate Meta tag names.

- Page Names: Every page on your site needs to be named with keywords.

- Relevance: Relevance is how closely the keywords in your copy match the keywords in a search.

- Keyword Density: The new rule of thumb is 7 keywords per 100 words of copy.

- Inbound Links: A link from a site outside of your site that directs traffic to your site.

- Relevant and Fresh Content: Daily updates are best. This explains why blogs are so effective at increasing rank.

Content writers for SEO

A normal content writer is completely different from SEO content writers. A normal content writer will just write the content in third person view i.e. they would do some web research to gather information and frame sentence so that it gives some sense to read and thus conveys the information successfully. A normal content writer may not use the keywords or keyword phrases which play an integral role to obtain high ranking in search engines for your site, which in turn generate increased website traffic to your online business.

A professional SEO content writer knows the importance of keywords in the content and therefore they will frame sentences by using keywords. A SEO content writer should also check the density of the keywords used in the content. Search engines tend to filter the keywords while there spider bots that are indexing your web site. This is important as you need a specific percentage of keywords in your entire content or web page to be successful. If an accurate percentage is not maintained means, then your site may be considered as a SPAM. SEO content writer must realize that he is targeting the audience as well as the search engine.